http://filtertown.wordpress.com/2008/03/18/what-did-you-say/ All the stuff without the fluff Thu, 04 Sep 2008 15:15:06 +0000 http://wordpress.com/ hourly 1 http://filtertown.wordpress.com/2008/03/18/what-did-you-say/#comment-3 filtertown Sat, 22 Mar 2008 00:02:45 +0000 #comment-3 I don't see Beckham as a loud personality. He's famous, yes, but I've never heard him say anything of importance. Ever. Plus, it's odd that you would choose a guy to market a writing instrument whose wife is infamous for saying she's never read a book in her life. The only thing the Sharpie campaign has going for it is that Beckham is, as you said, in the public eye. But the point is that he doesn't lend any credibility to the brand. We constantly talk about things that will strengthen the brand. I do not think this is one of them. I don’t see Beckham as a loud personality. He’s famous, yes, but I’ve never heard him say anything of importance. Ever. Plus, it’s odd that you would choose a guy to market a writing instrument whose wife is infamous for saying she’s never read a book in her life. The only thing the Sharpie campaign has going for it is that Beckham is, as you said, in the public eye. But the point is that he doesn’t lend any credibility to the brand. We constantly talk about things that will strengthen the brand. I do not think this is one of them.

]]> http://filtertown.wordpress.com/2008/03/18/what-did-you-say/#comment-2 Teri Wed, 19 Mar 2008 06:54:39 +0000 #comment-2 I have to say I like Sharpie's 'Write Out Loud' campaign. What do people use Sharpie's for...for writing, communicating and expressing one's self. Political correctness is absolutely abundant, and people yearn for the opportunity to say exactly what they are thinking. I agree David Beckham is perhaps not 'the' shining example of self-expression; however, he is an individual who is out, in the public eye, so in that respect he is 'loud' and his voice is known. Sharpie is like Kleenex, at least in the U.S. Its got the product line, but it needs to think of new and innovative ways to keep its name out in front of mass audiences. David Beckham is one way of doing that. I have to say I like Sharpie’s ‘Write Out Loud’ campaign. What do people use Sharpie’s for…for writing, communicating and expressing one’s self. Political correctness is absolutely abundant, and people yearn for the opportunity to say exactly what they are thinking. I agree David Beckham is perhaps not ‘the’ shining example of self-expression; however, he is an individual who is out, in the public eye, so in that respect he is ‘loud’ and his voice is known. Sharpie is like Kleenex, at least in the U.S. Its got the product line, but it needs to think of new and innovative ways to keep its name out in front of mass audiences. David Beckham is one way of doing that.

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