Cialis, the male erectile dysfunction solution, may need to rethink its target audience. After maxing out the demographic of males with erectile dysfunction who own twin his and hers outdoor bathtubs, their current campaign no longer connects with anyone.
Suggestions for new target audiences:
Men with erectile dysfunction with his and hers outdoor toilets, which some may consider outhouses.
Men with ED with his and her outdoor twin beds with protective railing.
Single men with ED. The tagline will be: Get up and get out there.
The exhaustion of this target audience comes as a disappointment to the creative team in charge of the Cialis account–they were looking forward to unleashing their newest tagline for the current campaign:
When the time is right, go outside and get in separate dirty bathtubs with no plumbing. Why not? You’ve got four hours to kill. Perhaps more.
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